Why Tenant-Focused Matters to You:

There's a conflict of interest in XX% of commercial real estate transactions. We wouldn't accept it in any other area, yet we go along with it in commercial real estate because it's just the way things are done. 
We believe there's a better way so we are doing something about it. We changed our company to be tenant-focused, conflict-free; and now we're championing the cause for our industry.

Championing the Cause For Our Clients

Everyday Example• Could be the attorney example 
We saw a problem• Many of us have experience in the industry working for companies there are not tenant focused. • What’s the conflict that the brokers with the highest level of integrity face? - fiduciary responsiblity? loyalty? focus on the tenant? etc...
We changed our company to Tenant-Focused• Why we changed? Was there an event, a moment, what pushed the decision?• Why that change has made us better/stronger/more valuable for our clients
We’re championing the cause in our industry• Raising awareness in general - why take this bold stance to push the issue?• Texas Attorney General
We’re imagining a future where…• It may not yet be the standard for everyone, but it’s the standard for us